The Virginia facility will probably include an indoor trout pond, plus a stream and waterfall and, said William Shea, who heads L.L. The new Tysons Corner store will provide the same "high-touch" outdoor experience that's part of the design of Bean's existing Freeport store, company officials say. That's something catalogue buying can't provide. The company's product lines - including camping and fishing gear, bicycles, canoes, and kayaks - are the kind that customers want to see and feel before buying. Bean's efforts to up sales, which have plateaued at some $1 billion for the past four years. None of those stores outside Maine, though, has approached the scale of the announced new Virginia facility. Bean has opened 10 smaller outlet stores in four U.S. In addition to the 24-hour, 87-year-old ago store in Freeport, L.L. Another 10 percent of revenues come from retail sales, and 5 percent come from sales on the company's World Wide Web site ( The new facility, which will be located in the Tysons Corner Center mall, marks a departure in location strategy. location in McLean, Va., embodies the company's strategy for boosting profits as its core mail-order business faces increasingly stiff competition. Bean has announced that it's locating its first major retail outlet outside the state. Bean's New Virginia Facility - Site Selection Online Insider - June 14, 1999įirmly epicentered in Maine since its founding 87 years ago by cobbler Leon Leonwood Bean, Freemont, Maine-based L.L.
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